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us

SALAM DEPARTMENT STORE - MALL OF QATAR

Location

Al-Rayyan - Qatar

Date

2017

Studio

Stramigioli Associati

Salam Department Store - Mall of Qatar: Photo 1

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THE PROJECT

Location Al-Rayyan - Qatar
Date 2017
Studio Stramigioli Associati

The ultra-thin surfaces of Kerlite are the undisputed stars of the new Salam Department Store inside the Mall of Qatar, in the Al-Rayyan Municipality, in the heart of the new Doha. The interiors of this prestigious building were designed by Stramigioli Associati for Salam Stores, one of the most important luxury retailers in the Middle East.

This contemporary design project, which combines excellence in different sectors, offers the visitor various shopping worlds to explore. The new store houses very different departments: from home design to cosmetics, from accessories to clothing (women, men and children) and jewellery. In designing the buildings, the choice of finishes reflects the desire to highlight the materials used: the furnishings were custom made with great attention to detail and also the floors were designed and developed with great expertise, together with Cotto D 'Este.

Salam Department Store - Mall of Qatar: Photo 29

PRODUCT USED

Drawing on the many surface finishes of KERLITE, the right colour combinations were chosen to match the target audience, keeping one tone as the background and a different colour for each floor, so as to differentiate and characterise the space. Specifically, the neutral finishes, glossy and matt white, (KERLITE BLACK-WHITE – White glossy, KERLITE Black-White – Ultrawhite and KERLITE CUSTOM-MADE) were each enriched with a third colour. The flooring, designed in this way, achieves both character and discretion at the same time, adding elegance to this contemporary space. The wide range of KERLITE formats allowed Stramigioli Associati to conceive and complete this project using modules with a fixed length of 150 cm and variable widths of 100 / 75 / 50 / 25 / 10 cm. The perfect flatness of the edges, moreover, minimises the visibility of the 'joints' between one slab and another, allowing the pattern designed by the architects to be appreciated in its entirety.

Salam Department Store - Mall of Qatar: Photo 31

BLACK-WHITE - Ultrawhite

The sizes:

4"x59"
10"x59"
19 1/2"x59"
30"x59"
39"x59"

Discover the collection

CUSTOM-MADE

The sizes:

39"x39"

CUSTOM-MADE

The sizes:

4"x59"
10"x59"

INTERVIEW WITH ANDREA STRAMIGIOLI

The ultra-thin surfaces of Kerlite are the undisputed stars of the new Salam Department Store inside the Mall of Qatar, in the Al-Rayyan Municipality, in the heart of the new Doha. The interiors of this prestigious building were designed by Stramigioli Associati for Salam Stores, one of the most important luxury retailers in the Middle East.

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