Cotto d’Este, Panariagroup’s premium brand and a pioneer of innovation in the ceramic industry since its foundation, will take part in Milan Design Week (17-23 April 2023), celebrating the beauty, exclusivity, appeal and versatility of its collections. Milan’s design week will therefore mark the beginning of a series of initiatives highlighting the distinctive qualities and excellence of a brand that has delivered uncompromising innovation and quality for 30 years.
For the occasion, the showroom at Via Quintino Sella 5, in the splendid setting of Piazza Castello, will be transformed into The Secret Garden: a dreamlike, imaginary place and a creative workshop where new ways of conceiving design take shape. Stylised ceramic sculptures and striking walls inspired by nature will invite visitors to enter a secret garden made of material, architecture and creativity. It is a metaphor for the design opportunities offered by Cotto d’Este surfaces and coverings, as well as a tribute to nature, which has always been a source of inspiration for the brand.
The Secret Garden will provide an opportunity to showcase two collections of extraordinary beauty in particular: Pura, a tribute to balance and naturalness, and Wonderwall, one of the brand’s most eclectic series.
A testament to the brand’s ability to interpret the very best of Made in Italy, The Secret Garden is also an opportunity to celebrate the brand’s 30th anniversary and the innovations that have shaped the evolution of the ceramic industry internationally. Among these are ultra-thin slabs, the ultimate expression of technology, aesthetics and design research. By reducing traditional thickness by two thirds, they offer lightness, versatility and new application possibilities. Ultra-thin slabs can also be installed using the revolutionary patented Kerlite Easy dry-laying system, which allows the slabs to be installed without adhesives and easily removed or recovered when required.
To further emphasise the important role the brand has played in the history of Italian architecture and interior design, Cotto d’Este will also take part in the Solferino Design Week programme with a project curated by Corriere della Sera, Living and Abitare, hosted at the historic Corriere della Sera headquarters in Via Solferino, open to the public for the first time. With an installation designed by Migliore+Servetto, Corriere della Sera will celebrate time and the evolution of habits, style and taste. An ideal setting for Cotto d’Este, which over its first 30 years has helped drive the evolution of ceramic materials and their applications in architecture and interior design.
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