High-quality and technological ceramic surfaces in Italy’s first Smart District. Cotto d’Este materials for a new living concept

Cotto d’Este is starring in an extraordinary project involving the creation of the new Uptown Milano district, near the former EXPO area. Architect Alessandro Scandurra and engineer Umberto Zanetti chose the company’s high-quality ceramic to “dress” part of the interiors and exteriors of cutting-edge buildings.

Offering a new living concept, Uptown Milano is the first zero-energy Italian district, entirely powered by geothermal energy and a district heating network, which focuses primarily on quality of life and services. Inserted in an area connected to the strategic Arexpo sites and to the upcoming Human Tecnopole and University of Milan sites, the project offers residences that are cutting-edge from an architectural and technological point of view and that can all be customized according to individual needs with high tech, home automation and wellness services.

Perfectly in line with the range by Cotto d’Este, which has always been distinguished by its commitment to offering products with excellent performance and minimal environmental impact, Uptown already encompasses a first batch of apartments, for which the brand has provided over 15,000 sq m of ceramic surface.

In particular, the designers selected two collections for the project’s external surfaces. The first is the Blustyle by Cotto d'Este Yosemite porcelain stoneware series, selected for balconies and terraces and inspired by limestone, evoking its mineral element with a very natural effect. The second product selected is the ultra-thin large-format ceramic slabs in the Kerlite Cluny collection which, thanks to their technical and aesthetic characteristics, have been used to clad the building’s vertical surfaces.

For the indoor spaces, the design studio selected a series of products from the Cotto d’Este and Blustyle by Cotto d’Este catalogue, from which the owners of the apartments can choose the ones best-suited to their needs: Blustyle by Cotto d’Este Concrete Jungle and Cotto d’Este X-Beton – porcelain stoneware with a concrete effect – for a more industrial and contemporary look, alongside wood-effect porcelain stoneware from the Blustyle by Cotto d’Este Country and Cotto d’Este Cadore collections for a more traditional, yet sophisticated style.

The Uptown project once again confirms Cotto d’Este's ability to respond to the needs of particularly important, ambitious projects. The taste and refined style that distinguish Made in Italy production are united with tradition and ceramic quality, as well as a continuous technological research, to create very elegant, prestigious solutions. Ranging from impressive thicknesses of 14mm and 20mm to Kerlite, ultra-thin large-format ceramic slabs, Cotto d’Este offers unique products that can be used for architectural coverings, as well as for sophisticated and luxurious interiors and furnishing elements.


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