PURA

A ceramic collection that encompasses and exalts the essence of limestone, one of the most seductive and versatile stones, thanks to its unmistakable elegance. Pura accentuates this stone’s typical characteristics, dosing them in an original and harmonious way. The result is a balanced texture, but at the same time, one that is mineral and material.

Pura is a vast and comprehensive collection for interior design, outdoor use and for the architectural envelope. It consists of 4 colours, 4 surfaces and in 6 formats, the collection is also available in Kerlite, in 14 mm and in the 20 mm thickness, specific for outdoor flooring. The new Safetouch technology also makes the Rolled surface extraordinarily versatile, combining a pleasant softness to the touch with effective slip resistance (R11).

At its first debut, Pura received the Special Mention of the prestigious ADI Ceramics and Bathroom Design Award. In 2023, after the important inclusion in the ADI Design Index 2023 that qualifies it for the Compasso d'Oro, Pura also wins the Sustainability Award of Archiproducts Design Awards

Pura is the ceramic answer to the needs of having floor and wall coverings that are technically and aesthetically high-performance. The 14 mm thickness, in fact, allows special processes of pressing and firing that give an incomparable compactness to the product and ceramic surfaces that are highly resistant to impact, scratches, dirt and chemicals. At the same time, the innovative production process and the fibreglass matt applied on the back ensure that the Kerlite Pura slabs have extraordinary high resistance, even at reduced thicknesses.

Moreover, the collection enjoys a 20 year guarantee and the PROTECT® technology, a system that ensures hygiene and maximum protection to the surfaces, thanks to an antibacterial shield of silver ions incorporated into the tiles, eliminating up to 99.9% of the bacteria from the surface.