Cotto d'Este proudly joins the new campaign “I Choose Responsibility. Do it too!” launched by Confindustria Ceramica and Ceramics of Italy, reaffirming the Italian ceramic industry’s commitment to fundamental values such as sustainability and respect for people.
For years, Cotto d'Este has been deeply aware of its ecological impact and committed to sustainability. The company has integrated these principles into its production cycle, investing in innovative solutions to reduce emissions and optimise resource use. It is also dedicated to ensuring the safety and well-being of its employees, strengthening its role as a responsible international leader.
The campaign actively involves architects, distributors, real estate developers, installers, and end consumers, encouraging everyone to choose products that have a positive impact on the planet. Even the smallest choices can contribute to a more sustainable future.
Cotto d'Este stands out for its commitment to a more sustainable future and its promotion of the circular economy within the ceramic sector. By adopting advanced eco-friendly systems, the company recovers up to 100% of production waste and reuses water in its manufacturing process, drastically reducing environmental impact. These actions lead to less use of virgin raw materials, reduced waste, and water conservation, ultimately improving quality of life and protecting the environment.
Choosing Italian ceramics means supporting sustainable processes and contributing to positive change through conscious choices for a better future.
Italian ceramics, known for its high durability and resistance, is significantly committed to reducing the embodied carbon in buildings throughout their life cycle. This is achieved thanks to advanced production processes that use efficient technologies and recycled materials, thereby lowering CO2 emissions.
In this context, Cotto d’Este is actively engaged in reducing the carbon footprint of its products through a continual process of innovation and technological research, such as THINk ZERO: a project born to create more sustainable ultra-thin slabs. It exemplifies how Italian ceramics can be an ethical and sustainable choice, ensuring quality, energy efficiency, and a better future.
Like many companies in the Italian ceramic sector, Cotto d'Este is actively engaged in social and environmental responsibility, making sustainability a priority in its strategic decisions. Italian ceramics represent an ethical product, the result of sustainable manufacturing practices, including the use of recycled materials, water reuse, and renewable energy sources.
Additionally, worker rights are a fundamental concern, ensuring safe working conditions, fair contracts, and continuous training. Cotto d'Este also supports local communities through investment and job creation, helping to preserve local culture and traditions.
On a global scale, Italian ceramic companies are recognised for their contribution to the economic and social development of the regions where they operate.
Italian ceramics is a benchmark for sustainability, playing an active role in green building and fully compliant with the highest international standards. Not only durable and resistant, Italian ceramics also improve the energy efficiency of buildings thanks to their exceptional thermal properties, which reduce heating and cooling demands.
Cotto d’Este promotes a transparent and informed approach, inviting consumers to learn about the production methods of the products they purchase. This vision also includes the commitment to obtain certifications that demonstrate the effort to adhere to environmental parameters and to guide ever more conscious consumer choices.
As demonstrated by our numerous certifications, choosing Cotto d’Este ceramics means making an environmentally conscious choice, as its low-impact production processes contribute to building green, durable, and efficient structures, but also making a responsible choice for a more sustainable future, creating healthy and comfortable environments and promoting a better quality of life.
Environmental responsibility is at the heart of many Italian ceramic companies’ policies, as demonstrated by Cotto d'Este’s commitment to technological innovation for improved energy efficiency.
The use of high-efficiency cogeneration systems and photovoltaic panels is a concrete response to the growing need to reduce CO2 emissions and ensure a more sustainable future. These technologies allow up to 49% of the company’s industrial electricity demand to be met through renewable sources, significantly reducing its environmental footprint.
Opting for Italian ceramics means supporting a production model that enhances energy efficiency while also improving the quality of life in surrounding communities.
While many companies in other countries fail to adopt such practices, Italian ceramic manufacturers are making a tangible difference for a greener future. Choosing Italian ceramics is not just about quality—it is a responsible choice for our planet and future generations.
Do you want to know more about Cotto d’Este’s commitment?
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